Ĭassell was heavily criticized and became a defendant in a class-action lawsuit in July 2016 when he promoted the gambling website without disclosing a conflict of interest as vice-president of the company, once again violating FTC regulations.
In August 2015, Gamasutra reported that Cassell had again violated FTC guidelines on disclosures for YouTubers due to publishing multiple Let's Play videos of 3BlackDot's game Dead Realm without disclosing their financial ties to the product. The endorsement ran afoul of Federal Trade Commission (FTC) regulations because YouTubers, including Cassell, had failed to disclose that they were paid by Microsoft to endorse the game. In late 2013, Cassell was paid $30,000, along with other YouTubers, to promote Microsoft's newly launched Xbox One console as part of a promotional campaign managed by Microsoft's advertising agency and operated by Machinima Inc. In February 2016, Cassell announced that he will voice Loki in the mobile app game Marvel Avengers Academy. In November 2014, Cassell, along with fellow YouTuber Adam Montoya (known online as SeaNanners), in cooperation with media company 3BlackDot, launched a multi-channel network, Jetpak, aiming for a more fair payment model for the revenue made.
He runs a Twitch channel which, as of July 2021, has over 3 million followers, making it one of the most followed channels on the website. Ĭassell has a second channel, Life of Tom (formerly SyndicateCentral), which consists primarily of vlogs. He was also one of the 3 owners of the Minecraft Network, MultiCube, which had over 1,254,000 users in total and was later shut down in early 2015, as it was no longer financially viable.
He then further grew due to his Minecraft videos, notably, his series "The Minecraft Project". The channel was originally built on Halo and Modern Warfare 2 let's play videos, but came to prominence with the release of the Call of Duty: Black Ops "zombies" mode. Career Ĭassell started his YouTube channel, TheSyndicateProject, on 3 September 2010. After leaving, he briefly worked at McDonald's. He was educated at The Blue Coat school in nearby Oldham and later Hyde Clarendon Sixth Form College in Ashton-under-Lyne, where he sat his A-levels. Thomas George Cassell was born in Manchester on 23 June 1993.